August 3, 2021
In this article, you will learn how to get started with social media marketing in 2021 even without any prior experience in digital marketing, SEO, social media marketing, content marketing, or whatsoever. The marketing space is evolving year over year and there are so many changes taking place in social media marketing, so it is very important to keep yourself updated with new methods and techniques. This is why I want you to have up-to-date and relevant information with no fuzz at all. Every time we post articles like these, literally hundreds of people launch digital marketing agencies and sign up clients for hundreds of dollars per month just because of the information in these articles. So, I want you guys to read the article fully and follow each and every step to make your business successful.
Social media marketing is also called digital media marketing is a service-based business. You are going to be offering predominantly paid advertisements to companies and you may offer content creation or page management or search engine optimization but this is a social media service-based business and you get paid per month to do this from $1,000 to $10,000 plus depending on:
One of the most important concepts that you need to keep in mind is that digital marketing or social media marketing is a value-based service. This means you are getting paid for what you actually did for them or for how you helped increase their revenue. You don’t get paid for the time you spent working for them! So, in the end, their result is your achievement.
You don’t need anything to start a Social media marketing business!! Yes, you heard it right. You can be anywhere in the world. It is easily manageable. You don’t even need to give full time on it if you are just a beginner. You don’t need any previous marketing experience. All you need is the drive and the determination to become successful and must be willing to do lots and lots of research. I will explain to you later in this article what I mean by doing research. Obviously, it's not going to be that easy as well. You are not going to get your first client in one or two days after you start the business. But again, it's not that tough as well provided that you put a handful of effort.
So let's directly jump to the topic. In order to be successful in establishing the social media marketing business, there are few important stages that you need to consider.
Finding clients is not an easy task. One of the first and essential things to know here is who your clients are going to be. While searching for clients, always target the clients who are in most demand. For example, you can look for restaurants or food delivery, or maybe clothes delivery, maybe health and fitness. These are the services which are in constant high demand. Also, make sure to choose the business where users come every day or every week to get the services. Businesses with higher customer retention are easy to work with and are also profitable. So every business offering these essential services are your prospective clients. And last but not least make sure that the business you are approaching is a local business in your local area, especially if you are a beginner in the social media marketing business. This way, it will be easier for you to get started and gradually create your portfolio as an advertising company. So follow these prospecting steps and find the clients
Once we have found a business, contact them to share your ideas on how you could help flourish their business. Now always remember this, don’t just throw them an email describing your plans to promote their business and wait for them to respond to you with ‘YES’. It is very less likely to work that way. Business owners really don’t have enough time to go through the details within your emails. So, get in touch with them through telephone and DM’s on social media platforms like Facebook, Instagrams, and LinkedIn as well. One of the very effective ways to contact business owners is the door-to-door contact method. But there are problems with these methods like it can be very time-consuming especially if you are just getting started and you don’t have an employee doing that thing for you. Also, you can make videos showing your face and speaking in the name of business and business owners talking about how you can create a positive impact in their business and sending them as attachments in email or DM’s on social media platforms. This will be the most efficient method to draw the attention of business owners.
To sum up, use the mix of all the methods mentioned here.
Whenever you set up a business meeting you always want to speak to the decision-maker of the business, most likely a business owner. Get straight to the point right away. Whenever you talk about meeting one rule of thumb is to create a scarcity of their business which should be related to the marketing and sales lead. This way the decision-maker will listen to you throughout the meeting.
Another most important thing in the meeting is not to pitch your plans and strategies before the meeting through email, DM’s, videos, or by any means. Always pitch your services during the meeting, where you can control their attention and focus. Remember your pitch is always different for different businesses and business owners. Once you have studied the business enough only then your pitch makes sense.
During the meeting make sure you follow these three stages
Now that you got your first client, what do you think, what's next? I strongly recommend you to read this article on service delivery after getting clients for your business. Only after knocking how to get positive results will you be a successful Social Media Business Marketer.
Hope you guys find this tutorial helpful. I wish best of luck with your business. Subscribe to our newsletter for more articles like this.