What is a product called with low market share in a low-growth market?
Dog
Donkey
Sloth
Snail
Option A
A company's product has a low market share and is at a low rate of growth, it is considered a “dog” and should be sold, liquidated, or repositioned. Dogs, found in the lower right quadrant of the grid, don't generate much cash for the company since they have low market share and little to no growth.
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