Introduction

In this article, you will learn how to get started with social media marketing in 2021 even without any prior experience in digital marketing, SEO, social media marketing, content marketing, or whatsoever. The marketing space is evolving year over year and there are so many changes taking place in social media marketing, so it is very important to keep yourself updated with new methods and techniques. This is why I want you to have up-to-date and relevant information with no fuzz at all. Every time we post articles like these, literally hundreds of people launch digital marketing agencies and sign up clients for hundreds of dollars per month just because of the information in these articles. So, I want you guys to read the article fully and follow each and every step to make your business successful.

What is Social Media Marketing?

Social media marketing is also called digital media marketing is a service-based business. You are going to be offering  predominantly paid advertisements to companies and you may offer content creation or page management or search engine optimization but this is a social media service-based business and you get paid per month to do this from $1,000 to $10,000 plus depending on:

1. Where are you offering the service? (country)
2. What are you offering? (checklist of services)
3. What is the size of the business?

One of the most important concepts that you need to keep in mind is that digital marketing or social media marketing is a value-based service. This means you are getting paid for what you actually did for them or for how you helped increase their revenue. You don’t get paid for the time you spent working for them! So, in the end, their result is your achievement.

What are the requirements to start a Social Media marketing Business?

You don’t need anything to start a Social media marketing business!! Yes, you heard it right. You can be anywhere in the world. It is easily manageable. You don’t even need to give full time on it if you are just a beginner. You don’t need any previous marketing experience. All you need is the drive and the determination to become successful and must be willing to do lots and lots of research. I will explain to you later in this article what I mean by doing research. Obviously, it’s not going to be that easy as well. You are not going to get your first client in one or two days after you start the business. But again, it’s not that tough as well provided that you put a handful of effort.

Crucial Phases for Successful Business Implementation

So let’s directly jump to the topic. In order to be successful in establishing the social media marketing business, there are few important stages that you need to consider.

1. Finding the Clients (Who, What and the Where)

Finding clients is not an easy task. One of the first and essential things to know here is who your clients are going to be. While searching for clients, always target the clients who are in most demand. For example, you can look for restaurants or food delivery, or maybe clothes delivery, maybe health and fitness. These are the services which are in constant high demand. Also, make sure to choose the business where users come every day or every week to get the services. Businesses with higher customer retention are easy to work with and are also profitable. So every business offering these essential services are your prospective clients. And last but not least make sure that the business you are approaching is a local business in your local area, especially if you are a beginner in the social media marketing business. This way, it will be easier for you to get started and gradually create your portfolio as an advertising company. So follow these prospecting steps and find the clients

1. Find the business (business owner) details. You’re gonna want to find their name, email address, phone number, their background and history, and the services they offer. Don’t just list the business, but also make sure you know what they want to achieve. This way you will be able to convince them to work with you.
   
2. Make use of your friends, family and other well wishers and ask if they know some business very well. This way it will be easy for you to get started. You can also make use of search engines like google, facebook, instagram, google maps, etc. Once you find the business again make sure we follow step number 1.

2. Getting in contact with the Businesses.

Once we have found a business, contact them to share your ideas on how you could help flourish their business. Now always remember this, don’t just throw them an email describing your plans to promote their business and wait for them to respond to you with ‘YES’. It is very less likely to work that way. Business owners really don’t have enough time to go through the details within your emails. So, get in touch with them through telephone and DM’s on social media platforms like Facebook, Instagrams, and LinkedIn as well. One of the very effective ways to contact business owners is the door-to-door contact method. But there are problems with these methods like it can be very time-consuming especially if you are just getting started and you don’t have an employee doing that thing for you. Also, you can make videos showing your face and speaking in the name of business and business owners talking about how you can create a positive impact in their business and sending them as attachments in email or DM’s on social media platforms. This will be the most efficient method to draw the attention of business owners.

To sum up, use the mix of all the methods mentioned here.

3. Setting the meeting

Whenever you set up a business meeting you always want to speak to the decision-maker of the business, most likely a business owner. Get straight to the point right away. Whenever you talk about meeting one rule of thumb is to create a scarcity of their business which should be related to the marketing and sales lead. This way the decision-maker will listen to you throughout the meeting.

Another most important thing in the meeting is not to pitch your plans and strategies before the meeting through email, DM’s, videos, or by any means. Always pitch your services during the meeting, where you can control their attention and focus. Remember your pitch is always different for different businesses and business owners. Once you have studied the business enough only then your pitch makes sense.

4. Executing the correct meeting strategy

During the meeting make sure you follow these three stages

1. Discover and learn the businesses and business owners. Start talking about their business. Ask them what they anticipate in the next few months or year. Find out what products sell well and what don’t. Try to figure out their existing marketing strategy. Learn about the problems and issues they are facing right now. Make a note of all of these things.
   
2. Now that you have learnt about their businesses, present them with your ideas, strategies and vision. Explain to them how you can expand their business. Tell them you are gonna use facebook, instagram or google ads marketing. If you have a website then tell how you can use this site to get them leads. All in all you need to wow them with your presentation and get them into thinking that they need to get into social media marketing for them to make progress.
   
3. Finally we are going to close the meeting by asking for the sale. So far we have already built many things in the meeting. We listened to their problem, we presented our ideas and now is the time to ask for the sale. Just ask them if they understood our approach to solving their problems. Ask them if they are convinced that you can increase their business growth. Also ask them if they think you have the skill sets and knowledge to solve their issues. Now if you are getting all yes and yes here then you are literally getting the permission to sell to them. Now all you need to do is speak out your price. Get you quotation in front of them and let them talk about the price. You do not want to justify the price you have set, let them ask you and then you gonna clarify them. Remember the client (you client) needs to pay for the adverts as well as your service charge separately. In social media marketing you client always pays for both items. You are the one creating ads, managing content and bringing strategies for promoting their business and they are the ones doing the payment thing.

Now that you got your first client, what do you think, what’s next? I strongly recommend you to read this article on service delivery after getting clients for your business. Only after knocking how to get positive results will you be a successful Social Media Business Marketer.

Hope you guys find this tutorial helpful. I wish best of luck with your business. Subscribe to our newsletter for more articles like this.